Whilst the above the line TV ads talked to a broad audience, we wanted to create an internal piece of communication just for our staff. The idea was to make a training video that made fraud relevant to the staff in an everyday work environment. The video was shot in one afternoon. Using actors who resembled certain departments within ANZ Bank. The video was then broadcast across the ANZ intranet and was also played throughout ANZ Head Office on internal LCD screens at lunchtimes and breaks.

The nature of this promotion was not about selling product, but raising awareness amongst ANZ Staff. Over 7500 staff viewed the video, with a 90% recall rate amongst staff members of the ‘Fraud Money Back Guarantee’. However, though unquantifiable, the video generated a high level of positive feedback by staff and management making it one of the most successful pieces of ANZ internal communication to date.