Open on woman playing table tennis in her lounge room. She hits the ball cross-court then runs across to the other side of the table to return the shot. Cut to the reverse angle and see she is playing her mirror on the wall of her tiny lounge room.

To date, this campaign is on track to outperform our best conversion rate of 6%. Call centre volume increased significantly over the first few weeks. Anecdotal feedback via letters and calls was extremely positive.