Banco do Brasil created the community 'Images of Brazil' in a popular photo sharing web site. The goal was to bring together Brazilian photographers, amateurs and professionals alike, and to have access to images that were truly Brazilian. The best photos would be chosen and acquired by Banco do Brasil, and used in its upcoming advertising campaign, which highlighted Brazilian values and was called 'from Brazil'.

More than 4,000 photos were submitted to the community. The best photos were used in Banco do Brasil's 2009 campaign. The initiative in using the community's photos in the campaign created buzz in web sites and blogs specialising in photography, and also gained the pages of the largest newspaper in the country, Folha de S. Paulo.