Of all the book and literacy initiatives, the BG Bank Literature Award gains the most press coverage. People were invited to enter a competition to vote for the best author and in return for each vote, the bank donated money to a project tackling dyslexia – a common, but under-addressed problem in Denmark. We maximised media coverage by creating a book sculpture as an icon for the competition and holding press conferences across Denmark.

More than 30,000 people voted for their favourite author. Enough money was raised to produce a teaching manual and to take the first steps in implementing it in 7 public schools in Denmark. BG Bank achieved press coverage of an estimated PR value of 333,308 Euros during the campaign’s 2 months.