Car ads make people dream. So what if they could check right away if that dream can become reality? Get This Car is a mobile app that allows you to point your phone at car ads and gives you the car loan rate of that exact car model in real time. You can simply adjust the term of your loan and directly get in touch with your nearest banker to talk about it and to make an appointment.

The app was announced through owned media. A press release was sent to general media and media active in the automotive industry. The app was launched in advance of the Brussels Motor Show. This is the moment that most Belgians start looking for a new car. Extra communication was done at the time of the Brussels Motor Show, by being present at the 1 week event and also at the roads leading to the event, with (digital) outdoors.

50% of the download KPI was already reached after 2 weeks. The rest of the KPI was completed over the following months. 30% more valuable leads were generated than last years traditional campaign. This resulted in a 21% increase of sold car loans.