Cannes Lions
THE FAMILY, Milan / GRUPPO MEDIOBANCA / 2011
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This commercial shows a new way to save money with the bank account "Che Banca! Conto Deposito" by Gruppo Mediobanca. The protagonists decide to get rid of their traditional ways of saving money. In fact the speaker invites viewers to use this new account with a tax at 2,50% and interests in advance.
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