So, in 2015, Banco de Bogota -The second bank in Colombia- decided not to be part in the conversation this day, as every brand does. Instead of that, we decided to create a new language to celebrate this special day.

We called it “BankFlirts”, an awareness action in Twitter, that became Trending Topic in the whole country for 8 hours straight and put people to talk about banks and love.

¿How does it works?

Using banking vocabulary together with love sayings we created a new language. And through Twitter we invited people to participate in the conversation with their own flirt. And just like that Banking Love spread across the web...

The implementation was simple. We created some examples of flirts and we shared them with our community. And just like that people started to celebrate Valentine´s Day with us making their own Flirt. It last for about 8 hours and then we decided to give 10 gifts for the best bankflirts people created.

- 7 million free impressions without media investment.

- Trending Topic for 8 hours straight, above political campaigns that were taking place at the time.

- More than 3.000 flirts were created during the activity: one every 6 seconds. 

- 11% Twitter followers increased.