The pandemic left many people feeling trapped and yearning for adventure, but unfortunately, the high cost of airline tickets made the idea of travel seem impossible for most. With the adverse economic situation that many were facing, they had no choice but to put their travel plans on hold and focus on more pressing matters.

Laura is a bird woman who spends her hours and days in an office. A bird whose wings have been clipped... The TV campaign focuses on the figure of a bird woman who represents those passionate about discovering new places but who have not been able to do so. The bird woman symbolizes freedom and the possibility of flying, which relates to the miles that can be earned with the latam pass credit card from Banco de Bogotá that makes her wings grow with every purchase.

We grew card placement by 172% and 803% YoY.

We grew in SEO participation by 273% versus 2022.