The layout uses a direct, modern and inspired tone & manner. We need to show how interesting this program is to MANDIRI credit card users, and communicate the right insight for one person to shop more. We using the famous quote from Sir Francis Bacon, "Knowledge is Power". We are playing this quote to convey a different perception to people. We changed this quote to become "Shopping is Power". For MANDIRI credit card users, it is not knowledge as a power, but shopping itself.

The result of this communication is to increase the use of MANDIRI credit card for shopping because the users need more gifts and rewards.