Cannes Lions

INTERNATIONAL SOCIETY FOR HUMAN RIGHTS

GRABARZ & PARTNER, Hamburg / INTERNATIONALE GESELLSCHAFT FUR MENSCHENRECHTE IGFM / 2009

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Overview

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Overview

Execution

An eye-catching mail-out was developed. We attached an “escape cord” to postcards, which were then placed in the letterboxes of apartment blocks with the cords hanging out of the slot. The postcards themselves contained an account of the case of Dr Biscet, plus a request to speak out in favour of his freedom – thus becoming an “escape agent”.

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3 Cannes Lions Awards
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GEORGE PATTERSON Y&R, Melbourne

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2015, PUBLIC TRANSPORT VICTORIA

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