We delivered real-time content – fueled by 3rd-party social content and bank thought leadership content in many visual and written forms including videos, infographics, and white papers – at scale to a global audience seeking WEF news and insights. We also sponsored daily Reuters news video recaps.

During the closed-circuit conference, we drove sought-after social conversation from the event. We promoted Tweets that were trending, feeding the top keywords and handles surrounding WEF. On LinkedIn, we targeted global influencers through in-feed sponsored updates. We owned all global WEF digital ad inventory across devices on BBC, Bloomberg, CNBC, Financial Times, Reuters and Quartz.

Reigniting the movement to end AIDS in Africa, we built a multi-media program that did something that had never been done in music history: 1million downloads of a song in 1hour. Using first-ever tactics to drive direct to iTunes, there were 3,144,477 downloads in the total 24-hours.

Song downloads triggered a $3,144,477 donation from Bank of America – translating into over 7.8 million days of life-saving AIDS medication for pregnant mothers. There were 7 million YouTube views of the ad, 112,000 campaign mentions and 107,000 tweets.

And the Bank achieved the most consecutive days of positive total brand sentiment since 2008.