As a community fuelled experience, the strategy for Live and Lost was to create engagement and interactivity by using our audience’s most loved media. For our 19 year-old fans, we empowered them as Reece’s virtual entourage, sparking conversation and curation by producing content that could be shared across their networks.

Three videos were produced daily: a preview of the next day to prompt ongoing interaction, a recap of that day’s activities, and an in-program segment for Sunrise. Distribution focused on Reece’s communities, with the Live & Lost page supported by page post ads and promoted videos.