To celebrate the fight for women's rights on international women's month, Scotiabank took action to raise awareness and change the wage gap of 29.6% in Peru. The highest in Latin America.

Addressing the subject in our society was not easy; this is a great motivation to fight against this kind of problem. Even though these statements and initiatives have been successful, the wage gap is hard to reduce; that is why Scotiabank requested to accelerate change and lower the wage gap.

Our main objectives were:

• To compensate our female client's wage gap in day-to-day lives.

• Give Scotianbank a high-impact idea that makes people and media talk to maximize problem awareness.

• Make clear evidence and actions to reduce the wage gap.

• Grow in new payroll accounts open by women.

Bank on Equality is an idea that levels the wage gap between men and women with a banking product that really shows it: Payroll Accounts. To do this, we developed a unique algorithm that compares all of our female client's salaries with that of a male counterpart, recognizing critical variables such as age, occupation, education, and geographic location. This allowed us to know the specific wage difference for every one of our female clients. In turn, Scotiabank would automatically fill that specific salary gap for each of our clients with the banks' own currency: ScotiaPoints, a digital currency that customers use as real money to purchase products and experiences. So, on international women's month we surprised every new single female client who opened a payroll account with a fair salary.

Our vision was to make the social problem of the wage gap between men and women that reaches 29.6% visible through a specific initiative that helps eliminating it, at least for our clients.

Bank on Equality is an idea that compensates for the wage gap between men and women with a banking product that really shows it: payroll accounts.

The promise was to end wage gap for all of our female clients by using ScotiaBank's currency: ScotiaPoints.

Our main audience was every working women in Perú and specifically, those who do not receive a fair salary for the professional activities they develop.

On international women's month we surprised every new single female client who opened a payroll account with a fair salary. We communicated our initiative on social media, and invited women all around the country to open their payroll accounts with us. In return we pledged to eliminate the gender wage gap automatically filling that specific salary gap for each of our clients with the banks' own currency: ScotiaPoints, a digital currency that customers use as real money to purchase products and experiences.

As a direct result, Scotiabank generated over $5,000,000 in press coverage. Even the Center for Global Development commented on our initiative. The campaign led to a 20% growth of new accounts. In addition, The National Superintendence of Labor Inspection (SUNAFIL) finally placed a law that prohibits wage discrimination between men and women.