Wanting to act in line with the brand, we reached a risky but logic conclusion: not including any logos on the shirt. Moreover, we decided to print nothing on it. Nothing at all. Thus, both supporters and players would become owners of their shirt. Silly as it may sound, we did it anyway. After all, doesn’t the shirt belong to the team and the supporters?

Three Facebook groups were spontaneously created, with thousands of fans of the new shirt.All the supporters of the third biggest football team in Argentina appreciated the brand’s effort to give the shirt back to the team. And the fans from all other teams wondered: why hasn’t my team done the same thing?Hipotecario Bank has become the first sponsor ever to be acknowledged by the supporters for the respect it showed for a team and its shirt.