Cannes Lions
LEO BURNETT ARGENTINA, Buenos Aires / BANCO HIPOTECARIO / 2017
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Description
A man starts putting away cash in a safe behind a painting when an Owl, the brand’s historic icon, appears and tells him about a new product the bank is offering: a term deposit account with high returns. But the name of the product is so long that the man doesn’t understand, and the Owl tries to explain it to him repeatedly without any luck until he gets tired and leaves.
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