Cannes Lions

BANKING

M&C SAATCHI, London / ROYAL BANK OF SCOTLAND / 2005

Film
Film

Overview

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Credits

Overview

Description

A city worker begins to choke on his food. Rather than help, his coleagues begin to talk at length about what might save him. Another man simply walks over performs the Heimlich maneuver and then returns to his table, dramatising RBS' positioning of actions speak louder than words.

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