We used the Royal Bank of Scotland’s Formula 1 sponsorship to create interest and excitement, and seize the moment to talk to people about their financial needs. We built Formula 1 pit mock-ups at commuter rail stations, complete with ‘borrowed’ BMW Williams Formula 1 driving simulators.Formula 1 ‘engineers’ flagged down waiting commuters, giving them a chance to ‘drive to win,’ and go to the British Grand Prix.

We made the entrance into a financial discussion engaging and fun, and through this initial contact, sold more product:Before the Financial Pit-Stops, RBS’ sales were 15% below target and falling. After the Financial Pit-Stops, Customer Service Reviews increased 25%. And product sales zoomed ahead of target — up 20%