Swedbank is Sweden’s largest bank. This is one tvc in a series, from an ongoing campaign. We build our drama around the oak tree – this being Swedbanks strongest visual element, used in their logo and widely recognized as the banks symbol. We literary did build a world of our own, using stop motion technique with hand made scenarios and puppets. This way, we step outside the common tonality of banking ads to achieve high brand awareness and an alternative storytelling. The idea was to give life to fairly common banking offers through modern fables.