Cannes Lions

BANKING

141 WORLDWIDE, London / HSBC / 2006

Film
Film
Film

Overview

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Credits

Overview

Description

A bear wanders through a barren landscape and catches a salmon leaping from the dusty ground. This action symbolises the fact that investment opportunities can be found in the most unlikely places. It demonstrates HSBC Private Bank’s philosophy of “Assume Nothing”.

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12 items

1 Cannes Lions Award
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2021, HSBC

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