People don’t like banks, especially big global ones. Yourpointofview.com is an integrated campaign that positions the bank as a different kind of global corporation; a company that is actively open to and wanting to engage in real 2-way dialogue with the public. In a world that is increasingly homogenised by globalisation, this campaign is meant to express the bank’s appreciation for individuals and their points of view.

The campaign launched as a global campaign in November of 2005, with outdoor and TV appearing in over 77 countries, all the work drove viewers to yourpointofview.com where people could share their opinions on issues as varied as wind farms, tattoos, and sports fanaticism.