How to launch a new direct french Bank?Concept : Make the dream come true, announce that in France you can earn more than anywhere else in the worldBrand Signature: Present our bank as banking paradise360°Campaign : Launch the « no need to cross the border » campaign merging French flag with efficient banking country flags.Strengthen-buzz :Launch a teasing viral campaign presenting the risky business of money smugglersAchieve-impact :Use web/mobile as a trigger for 360°campaign Sound different : Mark-our-difference : An interactive passport to access banking paradiseMake-our-products-shine : a product-based contest, launch 4 specific games revealing our competitive advantageTraffic Details: 254,000 unique visitors in 4 weeks, 24,311 forward,