To maximize our results, we specifically targeted places where migrants congregated.

Our 360° photobooth went on a world tour stopping off at events such as Los Angeles festival of Philippine Arts & Culture and the Melbourne Philippine Fiesta.

In total, all Send Yourself Home activity generated a staggering 29 million impressions. This was a 43% rise in engagement. Proving that emotive thinking for this market is far more powerful than price-led messaging.

We created ‘Send Yourself Home’, a multi-platform campaign that helped people to digitally send themselves home. They could either send a 360° interactive self-portrait or a 3D printed model to their loved ones.

For the interactive 360° self-portrait, we built a custom photobooth that took a 360° photo of those inside. The result was a world first on Facebook. Photos were sent to their loved ones back home so they could see them in full, spinning them around in their timeline.

Participants could also win a 3D life-like model of themselves to send home, using 3D technology.