A Van Gogh setting is for sure a pleasant start off. The idea of providing this experience to a selected audience, in a circumstance of tranquility and leisure, would certainly add positive points to the bank. Besides all the uniqueness brought by the outside decoration, the commercials were shown as an “avant premiere”, prior and apart from the regular session. And, of course, they had the Van Gogh glamour.

Research conducted by ABN AMRO BANK - Banco Real: 98% of the interviewed spectators connected Van Gogh´s art and glamour with ABN AMRO BANK - Banco Real´s premium services.

84% of the interviewed spectators described Van Gogh services correctly.