Cannes Lions
CARMICHAEL LYNCH, Minneapolis / U.S. BANK / 2016
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Description
This spot is about a couple who dreams of a home where they can start their family. Although the home doesn’t yet exist, they can picture everything about it until this dream becomes reality.
It opens on a woman and man walking onto a plot of land when the man suddenly gets an idea. He pretends to open an imaginary door for her. The woman plays along, and suddenly, they are inside an imaginary home acting out what would be their normal home routine. Throughout the spot, we see the couple explore their imaginary home, hang a jacket on an invisible coat rack, run up invisible stairs to explore the second level and witness a vision of their future children. In the end, we see they’ve turned their dream of a home into a very real home with the help of a bank that has helped them along the way.
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