Since our priority media was a book, we could bring Bradesco’s brand closest to the people, and present in a smooth way what make Bradesco a complete bank. To illustrate the book, the top 20 Brazilian photographers were invited to represent all reasons. We created a book that became really respected and important not only to all clients that we were challenge to acquire, but also to all employees and Bradesco’s managers responsible for this task.

A book, created as a media, not only became our promotional gimmick but also a best-seller in Brazil. As result, the number of Bradesco’s clients raised 17% more than market average. Also a copy of the book was requested by Bradesco’s employees, believing that it shows 120 excellent sales arguments.