Cannes Lions
BAR LISBON, Lisbon / BAR LISBON / 2013
Overview
Entries
Credits
Description
A bar is a place for socialising, friendship, exchanging ideas. We were already that.
But a bar is also known for its drinks.
The best bar in the world is not merely the most charming bar with the friendliest staff. The best bar is also the one that serves the best drinks.
We created our own beer – homemade Amber Ale with a limited production of 300 units. It’s a top-fermented beer with a perfect blend of malt and hops, creativity and precision.
Our beer was given the same attention, professionalism and the same irreverence as our idea creation process.
Execution
A bar is a place for socialising, friendship, exchanging ideas. We were already that.
But a bar is also known for its drinks.
The best bar in the world is not merely the most charming bar with the friendliest staff. The best bar is also the one that serves the best drinks.
We created our own beer – homemade Amber Ale with a limited production of 300 units. It’s a top-fermented beer with a perfect blend of malt and hops, creativity and precision.
Our beer was given the same attention, professionalism and the same irreverence as our idea creation process.
Outcome
As a result, not only did we have personalized responses from all the entities whom we sent the beer bottle, but also received additional requests.
Those requests lead us to product more 1.200 beer unities.