Whilst our beer fermented in vats in the BAR’s kitchen, we produced unique transport packaging by engraving our identity on the wood.

We also designed a package that, like our beer, reflects our brand, inspired by the imaginative coasters of Victorian bars depicting memorable events, good taste, excellent flavour. We manually personalised each of these labels with a red Amber Ale symbol and numbered each of the 300 bottles. Lastly, we thought up a logo summarising both our BAR and our Amber Ale: The Legendary Flavour of Creativity. Besides, we shot the event and posted it in the social networks.

As a result, not only did we have personalised responses from all the entities to whom we sent the beer bottle, but also received additional requests. Those requests led us to produce 1,200 more beer units.