Barbie Collector is Barbie’s premium line of dolls. The campaign's objective was to demonstrate how real these dolls are.

We produced a photo shoot session, where we put special care on every single detail of each photographic resource, such as lighting, camera lenses, textures and angles to present the Barbie Collector line as the most real Barbie dolls.

When the Barbie Collector campaign was aired, people asked how they could get posters of all versions. After that, clients decided to upload the campaign onto Barbie's local site so collectors were able to download the versions to print them out.