In the more than 55 years since her conception, Barbie has become a fashion icon and has been dressed by some of the most famous designers across the world. In 2015, the most famous doll in the world kicked off her heels and wore flats for the first time in her history. To celebrate, Barbie counted on the support of 10 Spanish fashion designers that created exclusively for her 10 pair of shoes.

This year, not only will Barbie be able to choose between flats and heels, the world’s most famous doll is more realistic than ever thanks to the three new bodies of her Fashionista line.

We created an inclusive initiative that looked for the participation of Spain’s main fashion magazines, with Elle, Harper’s Bazaar, Vein, Neo 2, Telva, Tenmag, Glamour, L’Officiel, Instyle, Smoda and Mujer Hoyall helping to design 32 looks for the new bodies of Barbie.

H+K managed all the sketches and designs with each of the magazines, guiding them through the new sizes of the dolls. We sent the sketches to different local artists who sewed all the outfits by hand, bringing the designs to life.

The 32 looks were photographed, creating exclusive material for the media. After that we unveiled the designs, coinciding with the Madrid Fashion Week 2016, with an open exposition showing the 32 designs and Barbie’s new bodies to everyone that walked around the centric hotel Iberostar las Letras, through the shop windows of the hotel.