Toys aren’t designed for a specific age, but as people grow up, the way of playing changes. This is the Hot Wheels case. Grown-ups love the brand, but they don’t play in the same way they used to when they were children.How to recreate the experience of playing with a Hot Wheels through the design, in order to make parents play with their children again?

Big Hot Wheels was created: electrostatic stickers with very attractive designs like fire flames, numbers, brand logos, racing codes, etc, to transform real cars into real-sized Hot Wheels. Material was designed to be handy, easy to put on, removable and reusable.

First, Big Hot Wheels visited many places where parents and children usually go: mall parking lot, toy shops, car races, restaurants, etc. In those places, a team put the stickers on the cars, showing how to use them, and making children and grown-ups spend time together.

Along with the activation we realised parents do play with their children.