We adapted a cash transportation vehicle and turned it into the:“Armoured transport of the new FC Barcelona strip”This vehicle drove around Barcelona for 2 days prior to the presentation event. It stopped every so often and people could go inside and be among the first to see what the new strip was like (signing first a confidentiality agreement not to reveal what they had seen).Finally, the launch event was held in the FC Barcelona stadium. There, in front of all the press, the armoured vehicle entered and the players got out, wearing the new strip.

Outdoor/ambient, direct marketing, publicity pack & event marketing – in short, a 360º initiative.The total cost of this initiative was 35,000 euros. With this investment, we achieved over 150 articles and reports in the press. Over 68 news reports on tv, a similar number on the radio…The cost of all these insertions in the media would be approximately 800,000 euros.And to this day the strip continues to sell very well.