We created an integrated campaign in which our deep routed animal spirits, emotions and drivers such as fear and confidence, were symbolised by using part-animal part-human faces. Press, online display advertising and a content partnership with the BBC drove leads to a content-rich website that encouraged people to discover their financial personality

via an embedded test.

730,000 website visits

+1,000% increase from previous year

45,000 users discovered their financial personalities

4,000+ quality leads