Cannes Lions
BBH, London / BARCLAYS / 2013
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Parents are constantly balancing the desire to support their children with the knowledge that they also need to look after their own interests.
The Barclays Family Springboard Mortgage TVC creatively explores this dilemma through You Vs Unconditional Love; A story about the relationship between a father and daughter, as she grows up.
On the one hand he wants to help his daughter as her demands progress from toys, to a car and, finally, a home of her own. However, at the same time he wrestles with looking after his own interests.
Thankfully the Barclays Family Springboard Mortgage allows him to do both; get his child on the property ladder and get his money back with interest after 3 years.
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