Cannes Lions

BASKELBALL CLUB

McCANN ERICKSON, Madrid / ASEFA ESTUDIANTES / 2010

Presentation Image

Overview

Entries

Credits

Overview

Execution

A modest Spanish basketball team, ASEFA Estudiantes, was, for the first time on its way into the final rounds of the King’s Cup. They had to win three matches to reach the final. In order to motivate their fans, someone had the idea of testing the faith of players, staff and supporters before playing the tournament. Using phone calls and candid cameras they were tempted with highly appealing alternative plans for the same day as the final.

The players proved the faith they had in themselves in every case. And, more importantly, the encouragement from their fans rang out from the stands in each of the matches their idols played.

Outcome

The result was the encouragement from their fans which rang out from the stands in each of the matches their idols played.

Similar Campaigns

12 items

PLAY NZ

TBWA\SYDNEY, Sydney

PLAY NZ

2021, TOURISM NEW ZEALAND

(opens in a new tab)