Cannes Lions
NOTABLE PUBLICIDAD, Montevideo / FUBB (URUGUAYAN BASKETBALL FEDERATION) / 2010
Awards:
Overview
Entries
Credits
Execution
In an act without precedents in the world, in the three courts where the tournament was resumed, each team played with the jersey of their match opponents.Athletic Larre Borges swapped jerseys with Montevideo Basketball Club, Olivol Mundial Club swapped jerseys with Club Sportivo Capitol and Verdirrojo Basketball Club swapped jerseys with Larrañaga Social Club.Fans saw for the first time their team wearing their rival's jersey.Both teams together wearing with their opponents jerseys showed a banner with the action claim: No jersey is worth a life.
Outcome
-73 dollars invested -More than 180 free minutes in TV, 25 during prime time-The newscasts from the 3 main channels covered the action live.-More than 360 free minutes in radio.H-undreds of press releases all throughout the country.-Uncountable web pages covered the event.
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