In Norway Fretex is best known for collecting and selling second hand clothes, not furniture. So we had to come up with an idea that would make the message stand out in a different way.

We started by visiting a lot of Fretex shops to have a look at the furniture and things that they sell. We saw that a lot of these objects have big surfaces that actually could be used as a canvas for our message. We then decided to cut out text in the furniture and then put the object into the window display. And thats how the furniture became the poster itself.

The messages that was on display in the shops was not only visible to the people who passed by. A lot of people photographed them, spreading the messages in social medias such as Facebook and Instagram. But most important: the campaign led to a massive increase in collected furniture. Both furniture, bits and bobs delivered to the shops and also furniture collected by Fretexes own pick up service.