Indulge us in understatement: There are a lot of trivia games on the Web. So how could Tribal DDB make yet another NCAA Tournament basketball trivia game interesting for visitors to mountaindew.com? By inviting them into an alternate universe known as "The Bracket." Once in this mysterious, other-wordly sphere, the site visitor faced off against computer-generated opponents to answer NCAA tourney questions in an effort to ultimately be anointed as "The Chosen One." And while pitting trivia wits against fiendishly cartoonish characters - such as Dr. Dunkenstein, Stella Slams, and The Sultan of Stats - the visitor could access knowledge in the form of digital downloads. The Bracket was a big concept that yielded compelling returns with an engaging format - and a buzzworthy question: What is the Bracket? In four weeks 30,036 played the game and overall there were 339,184 page views.