This campaign is a brand communication by Green Label, a beer brand that pushes the image of feel-good green.

The goal is to have everyone feel closer to “green” on a daily basis.

The Kanji characters used in Japanese names are pictograms, stylized drawings of the objects they represent.

Therefore, many more green aspects, which represent elements of nature, exist than what people may realize.

In actuality, over 90% of Japanese names include elements of green.

We launched a website that lets users discover the green elements in their names, and generates animations of greenery.

A website that lets users discover the green elements in their names, and generates animations of greenery.

Over 3,000 Kanji characters used in Japanese names are transformed into hand-drawn GIF animations.

Users could also share the GIF animations of their names on social media.

The website also features an e-commerce section for users to purchase merchandise adorn with each of their own Green Name,

and a time-limited store was opened for users to shop for their Green Name merchandise and beer cans.

Within three weeks, the website generated GIF animations for 1.2 million green names, and garnered coverage from 138 media entities.

Reactions from users included people who were pleasantly surprised when finding unexpected green elements in their names,

and people who became big fans of Green Label.

More than anything, everyone realized that Japan is a country full of green.