The Client requested a radio campaign that would be perceived as very different compared to the previous one which was based on the dialogue between a left and a right foot. The new campaign still has feet in it but not physically. As a matter of fact, the radio campaigns are 'done with feet', an Italian expression meaning 'things are done in an inaccurate and horrible way'. The radio ads are therefore made in an awful way: the audio volumes are all wrong, the speakers are unprofessional and the mixer technicians are absent-minded. The reason for all this mess is that Bata exclusively thinks about making shoes, therefore all the rest is 'done with feet'.