BRIEFWe were asked to create an online campaign to inform people that different Energizer batteries work better in different devices, something most people don’t know. Our target was the head of a household, 18-49, who currently thinks that one battery is more or less the same as another. It was our job to find an entertaining way to change their mind. SOLUTIONWe created short films, one for each of Energizer’s core battery types. Each of these films is modeled on the kids’ shows our target grew up with, featuring anthropomorphic devices putting on a show. Sadly, since they aren’t using the right batteries, none of them makes it to the end of his big moment.

LOCATION/DISTRIBUTIONThe videos were posted online on their own You Tube channel, and various online media on specific blogs and websites were used to draw our target audience in to watch.