Considering that for gamers, having long-lasting batteries means they can play longer, we discovered that Energizer Lithium batteries would be very relevant for them. Instead of talking about long-lasting properties of the product, we decided to prove it. So, we hired an engineer that developed a software able to register the sequence of buttons pressed to finish a game. Then, to show our “experiment” we did brand activations through OOH media, web and gaming stores.

After the campaign, Energizer Lithium became the most profitable SKU and the one with the highest growing rates for Eveready Corp in Mexico.

Even with the unbeatable leadership of Duracell, this promotional activation helped to close by 3% the gap between Duracell and Energizer of the segment 18 to 24 y/o and 10% of the segment 25 to 34.

Energizer Lithium became the most recommended brand in both Game Planet and GameRush, the two largest gaming store chains in Mexico.Note: Specific sales figures including total volume were not disclosed by the client due to company internal policies.