Cannes Lions

ADVIL PAIN RELIEF LIQUID-GELS

Y&R, Toronto / WYETH / 2006

Film

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Overview

Description

Light is the biggest problem for anyone suffering from a migraine. This concept uses that insight but in a positive way. We see a woman who we think is about to close the curtains to hide all light, but instead she flings them open allowing the light to burst through.

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