Chevrolet is launching the Bolt EV - a new electric vehicle with the ability to drive 520km on a single charge. Going 520km on a single charge is the best range of any electric vehicle in the market today. Problem is, most people have no real understanding of range and the distance you can go on a single charge. To prove our best-in-class range, we needed to educate what range really means.

Our resident programming geniuses figured out a way to write coding into a web banner that reads your phone's batter percentage. From there, we created a simple conversion table. We knew that a full charge (100%) in the Bolt EV would drive 520km, so 99% would be 515km, and so on. We corresponded each battery percentage to the distance you can drive. Some clever hacking, a little basic math, and one effective web banner.