Chevy grew up with Rock-n-Roll and in more than 200 songs, became part of the music.With this heritage central to a new campaign, the team sought out ways to expand its reach beyond just the core target. Three key insights were developed: Chevy Car has become 'emotionally invisible' and has lost its relevance to automotive buyers at a deep emotional level. The web is capable of delivering more consumers with a single campaign than 'Must See TV'. And the effects continue to be 100% measurable.Context and interactivity are essential for a truly successful online campaigns.