Our outdoor innovation was an interactive screen with a thermal digital mirror. A thermal camera was placed on top of a bus shelter with a 61 inch plasma screen inside the panel. The screen showed the heat emanating from passers-by with the special thermal heat imaging created by the camera. Bluetooth was inserted in the panel and passers-by could capture their image by pushing the button on the panel, download it to their phone and send it to their friends.

Battery’s market leader position and consumer preference was strengthened: Battery’s total sales increased by +42% in the capital focus area and +33% in Finland vs. the same week last year.Battery’s total market share grew by +8%.Battery Heat achieved a market share of 5.0% immediately.