Cannes Lions

BAVARIA BEER

SELMORE, Amsterdam / MILLER BRANDS / 2009

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For the European Championship 2008 in Germany we made a special TV advertisement for the Holland-Italy game. The advertisement shows goals that were scored in a very complicated way. Then we see a goal scored ‘the Bavaria way’. This goal was scored by the famous Dutch player Arie Haan in 1978, also against the Italian team. That’s how we like it. Right!

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