In the past year, Tampa ’s local craft beer scene has begun to gain increased national recognition. USA Today has named Tampa the second best American Beer City, and our 18 craft breweries continue to gain recognition. Seizing this opportunity, Visit Tampa Bay reached out to craft beer enthusiasts and presented Tampa’s craft beer scene as one of the many great treasures to explore in Tampa Bay. Visit Tampa Bay commissioned a series of posters to promote craft beer tourism. This execution depicts a familiar scene in Florida during the summer: the pop-up showers that come rolling abruptly through in the mid afternoon most days. A perfect time to pause, take in the beauty of the bay, and sample one of the region’s award-winning brews.