Cannes Lions
THE NINE, Shanghai / BAO / 2017
Overview
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Credits
Description
We design a black and white illustration. The black part of it shows a baby, sitting, with a lollipop in its hand. In the blank part of the illustration, there hides the figure of ‘Baymax’, steadily hugging the baby in its puffy arm.
Execution
We design a black and white illustration. The black part of it shows a baby, sitting, with a lollipop in its hand. In the blank part of the illustration, there hides the figure of ‘Baymax’, steadily hugging the baby in its puffy arm.
Outcome
Within three months, the market awareness of BAO Child Car Seat has lifted by 78% and the sales volume has grown by 69%.
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