Cannes Lions

Baymax

THE NINE, Shanghai / BAO / 2017

Presentation Image
Digital Proof JPG

Overview

Entries

Credits

Overview

Description

We design a black and white illustration. The black part of it shows a baby, sitting, with a lollipop in its hand. In the blank part of the illustration, there hides the figure of ‘Baymax’, steadily hugging the baby in its puffy arm.

Execution

We design a black and white illustration. The black part of it shows a baby, sitting, with a lollipop in its hand. In the blank part of the illustration, there hides the figure of ‘Baymax’, steadily hugging the baby in its puffy arm.

Outcome

Within three months, the market awareness of BAO Child Car Seat has lifted by 78% and the sales volume has grown by 69%.

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