With the launch of BBC iPlayer on iPad, fans now have the best of British Television at their very fingertips. To promote this we asked some of the finest, most respected BBC stars to reveal unique insights about their shows. And then we poked them in the face.With TV, interactive films, Facebook apps and banners this unique campaign gave millions of people around the world the chance to touch the best of British Television, downloading the BBC iPlayer to their beloved iPad.

With the launch of BBC iPlayer on iPad, fans now have the best of British Television at their very fingertips. To promote this we asked some of the finest, most respected BBC stars to reveal unique insights about their shows. And then we poked them in the face.With TV, interactive films, Facebook apps and banners this unique campaign gave millions of people around the world the chance to touch the best of British Television, downloading the BBC iPlayer to their beloved iPad.

With a very limited paid media budget, the 'Touch the Stars' campaign helped to deliver 10% above the projected app download goal 3 months ahead of schedule. In the social space the films generated over 140,000 views and positive, enthusiastic feedback from fans. One YouTube commenter stated, "As much as I love hearing his [Richard Hammond's] voice and seeing his face - I couldn't help but laugh :') Never knew mucking about with someone's face was that funny."The campaign was also featured on top advertising sites including: Creativity, Ad Age and in AdWeek's 'Fuel the Future' series.