Cannes Lions
POKE, London / BBC / 2005
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The Radio Times website was thoroughly revamped during 2004. The site has undergone major changes: its new clean and modern design delivers a site that’s easier to use and more fun to explore, while enhanced technical capabilities offer exciting new features and functionality.Updating the design of any "classic" brand can be perilous, but following extensive user research and user-testing we’re confident that the new website delivers a greatly improved user-centred design experience that better reflects Radio Times' market-leading position in online TV listings.A full explanation of the UCD process and the resulting changes can be found at the following website: http://secure.pokelondon.com/clients/radiotimes/award.
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